Mobile Value Added Service (MVAS) Market Growth in 2013

Mobile Value Added Service (MVAS) Market Growth in 2013

THE Mobile Value Added Service (MVAS) market in the country is expected to grow 15 per cent to reach Rs 29.900 crore by the end of this year, mainly on the back of rising adoption of mobile Internet, says a report. The MVAS market was worth Rs 26.000 crore in 2012.

"The market size for MVAS in India was estimated at Rs 26.000 crore in 2012...Further, for 2013, this is estimated to reach Rs 29,900 crore. a 15% growth year-on-year." a report by industry body IAMAI- IMRB on MVAS in India said. The report said MVAS for consumer segment was likely to reach Rs 29.300 crore and that of enterprise segment was expected to go to Rs 600 crore by the end of 2013.

"The consumer segment comprises of 98 % of MVAS market revenue in India. The rest belongs to enterprise segment which is still in its nascent phase but is poised to see a rapid growth in near future."

MVAS adoption in India was currently happening on two fronts -availability of low-priced smartphones and falling 3G rales, it added.