Hindustan Motors Ambassador Encore 2013

Hindustan Motors Ambassador Encore 2013

Hindustan Motors Ltd during the launch of its new car Ambassador Encore in Kolkata on Tuesday. The company has priced its new car at Rs.4.98 lakh.  MARKET Kolkata : Crisis-ridden Hindustan Motors, a C.K. Birla group company, is gearing up for the launch of a small car in the next fiscal, its MD and CEO Uttam Bose said on Tuesday.

The new sub-four meter small car will be manufactured on the ambassador platform and will be only in sedan variant. "The new car will be cheaper than the ambassador because of its smaller length, which will attract less excise duty. However, its name is yet to be finalised," Mr Bose said.

The initiative is a step towards revival of the company"s fortunes, he said at the launch of Hindustan Motors' BS-IV 'Ambas-sador Encore' here. 'Amba-ssador Encore' has been priced at `4.98 lakh to give a boost to the taxi segment, company sources said. With the launch of 'Ambassador Encore', the sale of cars by Hindustan Motors has once again opened in 17 cities, where sale of BS-III cars had been banned since April 2010. Mr Bose said the company got the right partners to foray into this car